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Featured · Audience ownership · 9 min read

YouTube Partner Program vs selling your own product: thresholds, revenue share and what pays first

YouTube's ad revenue share needs 1,000 subscribers and 4,000 watch hours or 10 million Shorts views, and the bar rises for new creators in February 2027. Here are the official thresholds and revenue shares, and why your own product has no threshold at all.

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YouTube Partner Program vs selling your own product: thresholds, revenue share and what pays first
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